Pages

Thursday, June 14, 2012

2012 Come out fighting into the mobile device arena

In an atmosphere of ever-increasing digital social inter-connectivity, more and more people every day are turning to their mobile devices rather than their laptops or PCs for the way they get their information. Not only are mobile devices quickly becoming the method of choice for information gathering, they are taking over nearly every sector of digital communications. From the way people buy their products and even find discounts on products to the very way business owners receive feedback about their businesses, mobile devices are on the forefront of a new technology revolution.

Having a web presence has always been an important aspect of owning a business in the digital age. As mobile devices have overtaken traditional computers as the way people are viewing websites, the mobile website development sector has seen significant growth. Since a webpage is not optimized for the smaller mobile device screen, it is important for business owners to have a mobile version of their website to make the site more user-friendly when viewed on a mobile device.

Optimizing for mobile device viewing is not the only aspect of the mobile technology revolution that needs to befactored in. Ever since the first smart phone there were smart phone apps. Thus began the world of mobile apps development. Now there are apps to perform nearly any function imaginable turning the smart phone into a futuristic device out of an episode of Star Trek. A business that has its own mobile application is able to further connect with its new and existing customers in order to sell products or offer promotions. This is why both iPhone mobile development and android development can be seen as a crucial aspect of a company's marketing plan. Choosing the right mobile app developer will be the most important step in this process.

Some of the more direct approaches to mobile marketing are techniques such as SMS campaigns, augmented reality and location awareness. There are various apps that allow a mobile device user to "check in" when they are visiting a business which is then shared on social networks such as Facebook and twitter. This gives the business visibility to all that customers friends on those networks. The concept of augmented reality apps utilizesthe mobile device's camera to display different businesses that the user can see and can filter for particular business types. They can also show graphics on the screen that interact with objects in real-time. An SMS campaign is a great way to deliver call to action offers or mobile coupons to existing customers.

Another effective mobile marketing technique is utilizing QR codes. QR codes can be combined with discount codes so retailers can offer discounts at their storefront locations. QR codes can be read off a mobile device by a bar code scanner and somewhat resemble traditional bar codes. Other functions of QR codes are they can be used as shortcuts to reach a company's mobile site, download an app, play games and much more.

There are many more techniques that make up a comprehensive approach to the mobile arena. The bottom line is, the best company to handle your entrance into the mobile device world will understand your needs and goals both short-term and long-term.

Browser Based Solutions is a well know service provider of Mobile Website Development services in the global business domain. BBS expert as well in Website Design New york.

6 comments:

Bangalore Web Genius said...

This post is really nice and informative. The explanation given is really comprehensive and informative.Website Designing Bangalore | Web Designing Company Bangalore

Nexevo Technologies http://www.nexevo.in said...

Thank you for Sharing the best information...Its really very useful Article.,...Website Designing Services Bangalore | Website Development Services in Bangalore

Nexevo Technologies Blog: Website Design Company in Bangalore | Website Development Company in Bangalore

Julia Williams said...

Ultimate post and very informative, you have explained well with detailed explanation. You can also share these type of content on sites like Johny Adams

Email Appending Service. said...

The post is very informative. It is a pleasure reading it. I have also bookmarked you for checking out new posts. You can also share this valuable content on other platforms such as Blogspot, the famous Wordpress site, the innovative Tumblr site and also the sites like Medium and the famous Live Journal site.

Bruce Wells said...

Thank you for sharing this information. Come back again for more interesting stuff like this post. You can share this informative post in Social Media sites like the worldwide famous Facebook, the all-time favorite Twitter and the most interesting Google Plus site, business site LinkedIn and also to the Infographic site Pinterest to generate more traffic to your blog post.

Jennifer Jerome said...

I have analyzed your post. Excellent details you did here. I enjoyed reading your blog, and it is both instructional and enjoyable. Share this most interesting post in other sites like Free Samples 411, the innovative Asaim Japan site and also to the Jfissures site followed by Automation Associaltes LLC and lastly to the sites like OS Business Opportunities sites.