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Saturday, February 26, 2011

Huge Traffic Through Viral Marketing

Viral marketing is considered as one of the most powerful method of online marketing and advertising. This refers to the method of promoting products and services through the suitable distribution. This marketing technique is not just one of the successful internet marketing method but also considered as most economical method.

E-books, Software and online articles are considered as most popular forms of this type of online marketing. In the e-books, articles and programs there are links to websites and products that are promoted. One of the fine ways of getting fast traffic is to put affiliate links in e-books and articles. A decent and valid viral marketing campaign also help in creating large mailing list and database of your customer and target audience apart from increasing traffic to your webpage and other affiliated websites.

To effectively utilize viral marketing for creation of a customer database, it is suggested that you register an e-book on your website before opening it. Also make sure that all the required links are in the place before starting sending out your mails.

The type of an e-book or Software that you distribute for the promoting your product or service determines the success of your viral marketing campaign. This marketing exercise show results when complimentary products are passed to great number of individuals. This could happen when the product or service you distribute has the educational value. Do not begin this sort of advertising with a junk product or the product which is already available or easily found in the market. Create something new and interesting so that people feel inspired to pass on and then pass it to the receivers requesting them to pass it to the groups or masses.

Providing e-books is considered as one of most reliable and economical methods of such marketing techniques. Large numbers of sources are there to provide e-books for this purpose. Also go on writing or creating your own e-book if you do no like to buy it for distribution. A good e-book is generally written that covers all the summary content of the website. Cover the relevant links in the e-book because such type of links are able to create more good traffic to your website. So try to make the interesting, short, clear and informative e-book.

You can also compile an electronic book for your such online marketing mission in case you can not write it. Write some good articles and create a book related with your business. Give interesting title to these articles and format it nicely and load it with the relevant links. This marks the beginning of your such online internet marketing campaign.

Sunday, February 20, 2011

Why Dated Content And Dead Links Will Punish Website

Along with the Internet boom came the massive proliferation of websites. Since many websites are made not just for private use but to make money as well, websites find themselves having to compete with other websites of the same category when it comes to reaching and keeping their target audience.

SEO and Factors Affecting Page Rank

In order to reach their target audience websites find that they have to rely on search engines to list their site among the top results of specific search strings. This is because of the fact that it is impossible for Internet users to memorize each and every website they need to and are interested in visiting due to the unbelievably large number of websites dealing with almost all kinds of information and offering all kinds of services and goods out there. Most Internet users doing research are found to not type websites’ URLs directly but instead usually click on the top results that their preferred search engine gives. Because of this fact, websites who wish to be noticed by a large audience actually has to be noticed by search engines first.

To get noticed by search engines, web designers use search engine optimization (SEO) techniques. SEO is the method used to increase a website’s ranking in search engine results listings. Using SEO websites have a greater chance of getting noticed by search engines and thus get noticed by their target audience. Each search engine has their way of ranking websites but has at least several common ranking factors. The importance of the factors, however, varies for each search engine and some of the factors themselves are unconfirmed by search engine engineers. Although there are many factors that do affect a websites ranking in search engine results only two very important factors will be discussed in this article – content and links.

Despite the unknowns SEO experts agree on most of the factors and their importance. According to SEO experts the 10 most important factors that can influence a web document's rank at the major search engines, namely Yahoo!, MSN, Google & AskJeeves, for a particular term or phrase are the following:

• Title Tag
• Anchor Text of Links
• Keyword Use in Document Text
• Accessibility of Document
• Links to Document from Site-Internal Pages
• Primary Subject Matter of Site
• External Links to Linking Pages
• Link Popularity of Site in Topical Community
• Global Link Popularity of Site
• Keyword Spamming

Importance of Links in Page Rank

As shown on the list above links rank among the top factors that affect a web document’s rank. As a matter of fact it was listed five times. Links, however, can affect a page rank both positively and negatively. Both internal and external links can affect a websites ranking. However, if many of the links on the website are dead links or links that lead to 404 pages then instead of being an asset those links actually create a negative effect. The quality of links found on a page is therefore very important. They should have relevant anchor texts to point visitors to more information they need and should lead to relevant pages as well. Dead links is considered to be undesirable and will subtract from page rank.

Importance of Links to Visitor Retention

Links do not only affect the websites page rank but will affect visitor retention as well. Dead links is a sure turn off to visitors. Visitors who click on links expect to go to an existing page with relevant information. If there are dead links on your website visitors might conclude that the site is updated that frequently and that the site is not of good quality. If this happens they will automatically try other websites that they feel caters to their needs and is less irritating.

It is also true that links to relevant sites might affect visitor retention for the worse since visitors might opt to stay with the relevant site. However, good anchor texts leading to relevant sites are still important. Remember that if your website really is a quality website although your links may increase the traffic to other sites visitors would still stay with your site and keep on coming back. Aside from that, visitors might perceive your website as a good starting point in their online activity and thus keep on coming back because of your links.

Importance of Content

As mentioned earlier, although you might have no dead links and your links may all be relevant, your website can still suffer if it is not a quality site or a site with quality content. Quality content means relevant and fresh content delivered regularly. Dated content is almost always a website killer. Visitors often go on the net to look for relevant and timely content, unless they are doing research in history or some other well established facts. However, being such a dynamic community, more often than not it is the new trends, new information, new products, new discoveries, and everything else new, that people who go on the net look for. Although the content of the website might be interesting and well written, visitors will not opt to go back more than twice or thrice if they see that the content is not updated periodically. After all what is the use of reading the same article over and over. Some websites even have last updated dates dated more than three years back. As soon as visitors see that date they will know that the content is dated and will most probably never visit the site again.

The Deadly Combination

Dated content and dead links should never ever be taken for granted if you want your website to be a success. A website with either of the two will be penalized enough by visitors who opt to never come back or by search engines that will rank the website a little lower. But a website with a combination of dated content and dead links is sure to be relegated to the end of search engine results listings. And if people ever do visit the website with such a low ranking, they are bound to never return to visit the site again.

Friday, February 18, 2011

Back Links in Major Search Engines with Blogs

One of the most powerful online tools that any online entrepreneur can use to quickly build up back links pointing to their sites is a blog or web log as it used to be referred to in the early days.

Actually there are very few other online tools that can be as effective as a blog in helping a webmaster build up the number of back links pointing to their site at high speed.

Link Bait Articles and Blogs

One of the most effective techniques to use with blogging is to create a link bait article on your blog. Link bait articles as the name suggests is the kind of article that provokes others to link to it. To succeed with link bait articles or you can visit www.atoz-about-rss.com, you will need to be very focused about what you want to achieve because there are various techniques and the worst mistake you can make is to try and combine several of them instead of selecting one.

The most common technique is to target the most popular blogger for a well orchestrated campaign. You can contradict them on a certain controversial issue for instance. The idea here is to create a buzz around the controversy. The more people discuss the issue the more they will want to link to your article as they refer to it.

If you have access to explosive industry news that nobody else has, this is yet another way to create a link bait article or post. It will help if your news item is closely related to a hot topic of debate or discussion that is going on at the moment.

Remember that the objective here is to accumulate a high number of back links as quickly as possible pointing to your site. The effect of this will be to dramatically increase traffic to your site immediately and gradually to help improve your ranking with search engines so that you get even more traffic coming in directly from search engines.

Using Blogs to Create a Presence and Winning Image

Yet another way in which you can use blogs effectively is in creating a presence for yourself and an effective image. This is very easy to do. All you need to do is to launch a blog that shows off your expertise. And then to attract attention to yourself visit other blogs that cover a similar subject to what you are an expert in. Give free advice and useful incites but make sure that you do not link back to your site in your comments or go to www.your-own-blog.com. Just concentrate on building up the right image you want as an expert in your field.

If you do this effectively, two things will happen. Firstly sooner or later those reading your comments will start to look for your site. Finding it should not be too difficult because most blog software links back to your site using your name. The blogs that do not do this like blogger will link back to your profile and so all you have to do is update your profile and it will be very easy to find your site. The last resort is to use your name on a search engine which most folks are able to do very easily.

The second thing that will happen is that as traffic to your blog grows, so will the back links to your site

Link to Other Blogs to Receive More Links Than You Can Handle

This strategy may look suspect but it usually works like a charm. It is based on the simple golden rule of life that to receive, one has to give first. All you have to do is to create a useful blog with plenty of valuable information and then link to other blogs and sites that are useful resources for further information concerning what you have discussed on your blog.

Now while it is true that not every site you link to will link back, the truth is that some will and if you continue with this practice for a reasonable period of time, you will end up with a sizeable amount of back links pointing to your site.

Blogs are very valuable online tools for helping any webmaster quickly build up their traffic and back links. And what is more blogs can be used in many different ways to accomplish this feat.

Terry Ditty finds Search Engine Marketing and Press Release Distribution his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a new Press Release Service program he's been using.

Some Things You Must Have to Succeed in Affiliate Marketing

The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing. It is because in this business, there are no bosses to order the employees around. There are no deadlines to meet and no clutter of work do to. One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.

Just what are the things needed to be able to succeed in affiliate marketing? What must one have within himself to be able to do well in this industry? There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward. There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained. Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown. Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.

The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent. Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait. It is this quality which would save him from giving up after investing a lot of himself in the business.

The third quality one must possess is self-determination. If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead. Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

The fourth quality one must possess is discipline. If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

The fifth and last quality one must possess is optimism. Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned. Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone. It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

Affiliate marketing is all about putting one’s fate into his own hands. The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.

Small Discussion on SEO Strategies

Perhaps we all know how important the Search Engine Optimization is for the better ranking of your website. However it is true that all of the websites that you may view on the Internet are after this very thing to get a better ranking, and who are already on the topmost position are on to remain in that very position. The reason behind this is that the better the ranking a website is having the better are its chances of getting the maximum number of visitors to their website, which would ultimately make their business more profitable. Therefore here in this article we shall discuss about some of the different types of strategies used for better search engine optimization. A strategy is a plan of action usually designed to e followed for a period of time to get a desired result. Similarly Search Engine Optimization also should have some strategies to be followed for a period of time.

To discuss about SEO strategies the first thing that comes in our mind is the offensive strategies. This is the most common type of strategies that are being use by several SEO companies to raise their targeted website from their present position. This is however the most costly thing to be done for all the parties concerned. But there always remains the risk of being flagged as negative SEO, in this case.

On the contrary of the offensive strategies there are always the defensive strategies. These are designed to defend a position that the website already hold. This also creates barriers to the entry of new entrants in the market and ensuring that you may gain such position that no other can attack you and snatch your position. Therefore as it is very often that you may be a victim, its better to pick such a position so that you may not be attacked so easily. As for example if you get a Page Rank 7 or above there are more chances that others would not dare to challenge you.

One of the most interesting strategies are the flaking strategies. In this case you can befoul your competitors or your enemies that there is no real threat for them and in the last moment when they realize it is too late for them to take necessary actions. This can be something like launching social network in your niche but not focusing on the really critical areas while gaining some hidden advantage.

Besides these there are also the guerrilla SEO strategies that involve launching of lots of new small sites targeting specific keywords. However this tactics needs a really skilled SEO and highly disciplined one so that the others may not have the sense of what you are doing. And the thing that should be kept in mind is that the sites that you launch should not be same as the other.

Along with these there are also the deterrence SEO strategies. However this type of strategies are primarily negative and also not that much essential. But by doing this you can scare your competitors you can scare your competitors to leave you alone. 

Thursday, February 10, 2011

Best 10 RSS Tips

RSS is not for everybody in the same way as all other mediums of technology are. However by far, RSS is considered the most reliable content delivery channel there is. It is also believed to be able to increase search engine rankings, enhance e-mail marketing and builds on that relationship, generates media coverage through content syndication, develop on-line conversations and a whole lot more of possibilities. As such, its users should be able to maximize its use for their greater benefit and convenience. Here’s how:


1. Use the RSS initially as an end-user.

The first step in any worthwhile activity is understanding the intricacies of how it works. It would be impossible to fully comprehend anything without having the benefit of actual experience in using it. One can get an RSS aggregator as there is a variety of providers to choose from. Among the most popular and highly recommended are My Yahoo!, Bloglines, Firefox and NetNews Wire. Subscribing to other RSS feeds can immediately hasten the learning process.

2. Set up a plan for your RSS feeds.

Planning one’s RSS feeds is very important since it can be used for various purposes of the user. An RSS feed may be needed for e-zines, news section and articles. Other opportunities available in RSS includes follow-up RSS feeds, feeds for affiliates, feeds for employees or business partners, feeds for the media and many others. A technology that is capable of such diverse application requires organization and order.

3. Make a list of RSS Marketing Requirements.

There are several basic questions that need to be taken into consideration when you push to publish your feeds. Some of which includes whether RSS publishing is to be integrated with existing content management system, whether your feed requires personalization particularly the RSS content or whether you would want to provide subscribers with the ability to select the content they would prefer to receive. Other considerations are the RSS metrics desired, the host of the feeds and the budget.

4. Choose among available publishing tools in creating a feed.

Marketing and publishing tools come in a few general categories namely desktop feed generation tools, hosted on-line RSS publishing solutions, advanced RSS marketing solutions plus a few other options. Desktops software is relatively inexpensive and is quick and easy to use in generating RSS feeds but generally does not allow for more advanced features. A basic hosted on-line RSS publishing solution can be chosen to avoid being bothered by a desktop tool and the constant upload of your RSS feeds to your server. The more advanced RSS marketing solutions which include additional capabilities such as metrics, scheduled autoresponder messages, database building capabilities and the like. Other options would include the use of an existing content management system to publish RSS feeds or a blog publishing solution.

5. Be sure to promote your RSS feeds through your own channels.

This is best done through the creation of an RSS presentation page which should contain an explanation of what an RSS is, the benefits to be expected from it use, recommendation of a free RSS aggregator, the manner of subscribing to these feeds and the reason why people should subscribe to your RSS feeds. The same page can also include the links to all your other RSS feeds as well as direct links for subscriptions to relevant services. This page is to be promoted as much as possible in all available channels such as the e-zine subscription box, e-mail messages and e-zine issues. For more than one published RSS feed, each can be promoted next to their topics on the site. It should be remembered that nothing is more effective than a compelling copy in convincing people to subscribe.

6. Promote your feeds as well through external channels.

This can be done by submitting your feeds to appropriate search engines and directories where the best lists are found. The RSS aggregator sites should be pinged every time an update is done to the on-line content. Your feed content can also be syndicated to other web media.

7. Allow syndication of your RSS feed.
RSS as one of the potent marketing channels needs to be used to leverage the most out of its format. Allowing others to take your RSS feed and use it to refurbish your news in their homepage will work to your advantage. In fact, it should be encouraged by providing short stories or simple explanations of how easy it is to search, filter and aggregate content from various RSS feeds as well as create dedicated news channels.

8. People who adopt RSS are in it primarily for the information.

No one in particular would want to adopt RSS. The people who do are in it for the timely information they get in a controlled and organized way that helps them become better either at their work or their personal life. The tremendous volume of information and news available through RSS is very hard to ignore.

9. RSS, Blog, E-zines and E-mail can work together.

Most marketers still depend mostly on e-mail as their key marketing and communication tool. However, getting e-mail through is becoming increasingly difficult due to spam filters and spam itself. RSS has become the essential element to e-mail delivery at a time where many Internet users choose to ignore e-mail subscriptions and subscribe only to RSS content. Blogs and e-zines are concerned with the content and what is published on-line. RSS and e-mail are concerned with getting the information to the reader. One is not intended to replace the other but rather to work hand in hand together,

10. Use RSS potential for providing value in market research.

RSS holds much potential when it comes to its capability in reaching new customers. However, the best approach is to walk carefully rather than running head-on as there is much danger in over-hyping this medium. Patience would be a required virtue especially for companies that have sophisticated reporting systems. Advertisers should refrain from the annoying practice of placing an ad after every item. They would do well to observe the best practice guidelines for RSS advertising.

The RSS promises to provide to end-users a unified one-stop-shop for consumption of on-line content. It hopes to do away with the need to visit several sites each day just to see what’s new. On-line subscriptions will no longer interfere with personal and business e-mail communications.

It likewise promises to give its users complete control over their content consumption. They even have the option to unsubscribe from content they do not wish to receive. Breaking news is received as it becomes available. There is absolutely no need to wait for worrisome recaps sent to their e-mail addresses.

RSS makes possible the certainty of receiving the content users would want without the inconvenience brought about by spam filters. It also has the ability to receive content directly to desktops including audio and video content. To sum it up, RSS provide the tool that makes the user’s lives so much easier with its important advancements that can change how Internet content is consumed.

Friday, February 4, 2011

How to SEO Re-analyzed?

The Web is probably the only place to get proper information on almost any topic that keeps haunting the human mind time to time. It's important that one gives some thoughts prior to performing the search.

It doesn't matter what ever your search query is, the Web search engine is undoubtedly the best choice to get answered from, and by answers I mean genuine answers that clears all comprehensions. Search engine optimization requires a strong organization that will put you above your competition.

The web has numerous answers to a question that is genuine , sanguine or possibly any thing that the human brain could ever think of asking. These searches are conducted by a set of search spiders. The Search Engines have there own set of algorithm defined by their Engineers to rank the websites.

Theoretically, a spider can begin traveling the internet from a single web page and follows networks of links to grab information from your Web pages. The information it grabs is sorted according to specific algorithms or different criteria when determining their ranking system. One problem of search engine positioning is that search engines are always changing their algorithms. This means that each one will sort out the information that is needed for their database. One engine may consider a particular factor such as "popularity" to be

important while another may look at "themes" to be the most important information.
The spider will visit the web page and perform the following tasks:
1. confirm the existence of the web page; may index at that time or come back at a later date
2. index page content (using partial or full-text indexing)
3. identify all hyper links to other Web resources (this is an indication of popularity and is becoming increasingly important)
4. proceed to follow the hyper links, visiting the referenced Web pages and repeating steps 1-3 above.

Search engine optimization is misunderstood and despised by those who have had consistently failed at using it, or have been repeatedly beaten by those who were successful with it. Success is often created by knowing where to start, and how to scale, and which battles will be lost before they are ever fought. In order to be a successful SEO analyst one has to follow certain rules. These rules are the guidelines and if followed properly will definitely enhance the search.

1)Searching by Means of Subject Directories:If you are clear about the topic of your query, start with a Web directory rather than a search engine. Directories probably won't give you anywhere near as many references as a search engine will, but they are more likely to be on topic. Web directories usually come equipped with their own keyword search engines that allow you to search through their indexes for the information you need.

2)Searching by Means of Search Engines:This is where things start to get complicated. Search engines are trickier than they look!If you understand how search engines organize information and run queries, you can maximize your chances of getting hits on URLs that matter.

And the last but not the least important things. Be specific in your search. Use proper keywords and meta tags. Once you have selected a page to be optimized and the exact search keywords and key phrases we are going to use, all that is left for us to do is insert these keywords in their proper places and we have pretty much completed the optimization process. Search engine optimization is the process of putting selected keywords and key phrases into a given web site, using proper placement techniques and carefully using the correct wording, in direct response to what was said earlier on positioning. That's all it really means basically.

Now coming to an important aspect or rather the negative part of SEO , generally known as black hat SEO. The dark side of SEO known as Blackhat “BH "derives from the white hat and black hat label from the early hacker days. Most people view hackers as someone who is evil and malicious, but really a hacker is just someone trying to learn more about computers, and gain more insight into it. For people that swear by only knowing white hat seo and never meddling in black hat, they are either lying, because everyone gets curious sometime (and let’s not forget, some tactics labeled BH now at some point was considered legal and WH years ago) or they are selling themselves short by not learning as much as they can about SEO.
I think people need to learn both parts. Even if they are so anti-black hat seo, it’s something you have to learn just to know or separate your methods and tactics with when optimizing a website for the search engines.

People who have been optimizing the web for some time now, must keep patience. Sites have risen and fallen in search engine at times. They have also been fluctuations in rankings on a day to day basis. When a search engine puts your website inside the database. Once inside the database the search engine changes their algorithms , thereby changing the rankings of the site. If basic techniques are optimized the site weathers the changes in search engine algorithms. Some search engines change their algorithms every other week to keep their data fresh and relevant.

Being persistent is also important. By keeping accurate records and reviewing them on a weekly or monthly basis chances of completing all necessary tasks are enhanced. Persisting at these tasks helps to go one step ahead of competition. Keeping in mind the theme and name of sites, focus should b kept do that it doesn't slip out of your hand's grasps.

Last but not the least it is important that one continues to upload data on the site on a steady schedule. Keeping these factors in mind marketing of a site in seo becomes more easy.

Top 5 SEO Mistakes

Search engine optimization is one of the best tools that most Web business owners can utilize in order to be able to make the most out of their business online. Unfortunately, not a lot of website or Web business owners know enough about SEO and what it can do to help them and their business.

If they are able to utilize SEO properly, then they will be able to increase their website traffic, and at the same time improve their sales, giving website owners the advantage over their competition online. Since not all of these Web business owners possess the knowledge of what search engine optimization is all about, and its possible benefits to their online business, they sometimes commit a few mistakes in their attempts to utilize such a program for their advantage. One of the mistakes that Web business owners often commit is that they spend too much time on the design of their website, and not enough time on the content. Keep in mind that the content of your website is more important than the design, which is why people who invest too much money on site designs primarily instead of focusing on its content will only end up wasting it since this will only bring in a few people to visit their website. Instead, try to invest in copywriting initially, and only spend money on the site design later on. Web business owners sometimes forget the importance of great content, and how they should create fresh content. Doing so will greatly benefit their online business since search engines will reward websites that offer fresh content to their visitors, regardless of its format. Some Web business owners tend to overlook this aspect, and they do not implement this in their websites, causing their website to not generate the desired amount of traffic. However, online business owners should not do this if they are only aiming to improve their search engine ranking. One way that they can improve their SEO ranking is by posting blogs or forums that its visitors can use and interact with other users, making them come back for more later on, thereby increasing the generated traffic.

This is only possible, however, if the owners add a blog that contains something that can interest their site's visitors. This is where our third mistake comes in. There are some Web business owners who do not bother to offer something unique, especially in their site's content. If you are able to properly optimize your site by offering something unique and interesting to your targeted market, then your site can greatly benefit from the improvement in search engine results since people will be linking to your site through different mediums such as blogs and forums, creating more inbound links later on. Another mistake that online business owners commit is their use of inappropriate keyword phrases. It is important to remember that in order to be able to optimize the search engine result of your website, you need to make sure that you pick the appropriate keyword phrases, especially if you are only a small or mid-sized company. You should use the keywords that your potential customers may use in their search in the Web, and such keywords should be used in specific areas of your webpage. Lastly, Web business owners sometimes do not label their links and images descriptively, making it very difficult for their visitors to know what they are being directed to. Being descriptive as possible not only helps visitors, but it can also help online businesses, especially those trying to market a particular product since Web business owners can use their main keywords and phrases in their link and image labeling, making it easier for them to direct potential customers to their site. Vanessa Arellano Doctor

Thursday, February 3, 2011

Search Engine Marketing For Business Owner

Are you looking for new and exciting technology which will help you bring new consumers to your website? When it comes to attracting new consumers, there are only so many tactics that you can use. One tactic that is quickly gaining notoriety in the world of online advertising is search engine marketing.

Search Engine Marketing, which is also commonly called SEM, is a process which involves manipulating how search engines function in order to improve a website's page ranking when certain key phrases are searched for. The return on investment for search engine marketing is excellent, if you compare it to all other online marketing means. Direct mail campaigns and banner advertisements may be effective, but not nearly as effective as search engine marketing can be. Using search engine marketing techniques, you will get conversion rates which are much better, costs per-click which are much lower, and acquisition costs which are barely existent. Studies over time have shown that while banner advertisements do have the power to bring customers to websites, most consumers are five times more likely to purchase products at websites found through search listings than through online banner advertisements.

Market research has shown that search engine listings which are high in the search list generally drive the best possible branding, or awareness. Consumers tend to recall around 60-percent of the websites that are numbered 1-5 in a search list, versus only roughly 20-percent of online banner advertisements. A search engine marketer knows this because he does nothing else.

Google is considered to be the most productive of all search engines, as it is a major source for referrals, and the center target for nearly every single search engine marketing campaign. Other popular search engines include Yahoo, Lycos, MSN, AltaVista and AOL. Search engine marketing involves applying calculated methodologies in order to deliver results through analysis of search engine listing criteria and indexing parameters or indexing algorithm. Search engine marketing is both an appealing and quite effective method for both marketing and advertising a website in order to reach your target audience.

Because search engine marketing affects search engine results, anyone who is searching for subjects relating to your niche will surely find your website if you are listed high in the search results. Why waste time and money paying for advertisements and link exchanges, when you can utilize ethical search engine marketing methods to launch your website into the top of the listings for all of your most relevant search terms?

So, why should you utilize search engine marketing (SEM) techniques? Because search engine marketing is the most cost effective marketing channel on the entire internet. Additionally, search engine marketing is the most direct marketing channel on the internet as well.

Search engine marketing generates more leads than any other form of direct marketing, because search advertising tends to generate more interest than sponsored advertising or banner advertising. Searching generates more leads than advertisements, because consumers are more likely to turn to a search engine for the products and services they seek, rather than hoping to be lucky with a poorly placed advertisement.

Search marketing also tends to generate the cheapest possible cost per response, at around $.45 per response, rather than the $.55-$2.00 offered by e-mail and banner ad advertising. Because so few have realized the potential of search engine marketing, the search engine environment is not very competitive, making now a great time to get in on the market before interest in SEM begins to build.

So what are your options? There are two different ways to handle search engine marketing, in house and outside. Nearly two thirds of all search engine advertisers claim that using outside search engine marketer is more effective than when using in house search engine marketer. Because search engine algorithms and requirements are becoming more complex over time, professional assistance is necessary to contribute the necessary tools, knowledge and time in order to stay ahead of the pack.

There are in house developers who can utilize the techniques necessary to give you power in the search engine marketing world, but unless they are consistently developing new SEM methods, they will not be able to keep up with the constantly changing rules and algorithms associated with search engine results. Hire an external search engine marketer for the best results.

Wednesday, February 2, 2011

How to Get Inbound Links to Your Website

One of the oldest and best ways to increase your search engine rankings and get visitors to your website is from inbound links. The importance of inbound links to your website will most likely never diminish. It's no secret that search engines, especially Google, value quality inbound links to a website for higher rankings. However, these days the emphasis is not on the quantity of links, instead it is on quality. A couple dozen links to your site from related, high quality, authority sites are much more valuable to a search engine than hundreds of low quality links you obtained by exchanging with anyone that would say yes.

Before I tell you how to get quality inbound links to your website, I feel I should mention something you should definitely NOT do to obtain inbound links. Never participate in an automated link exchange program. These programs are useless. They don't benefit you because you will be automatically exchanging with all sorts of low quality and unrelated sites. The search engines may even penalize your site for links obtained this way. Even manual link exchanges do not carry nearly as much weight as they once did.

However, manual link exchanges are not totally dead so if you do decide to do some "old fashioned" link exchanges, be sure you don't exchange with sites where your link will be placed on a page with hundreds of other links and make sure the page your link is on is linked from their home page. Again it's important to remember you only want to exchange with quality sites related to yours.

Now I will talk about my number one strategy for getting inbound links. And that strategy is... (drum roll please)... To write and submit articles related to your website niche. Be sure to have a resource box at the end of each article. Your resource box should mention a little about your expertise on the subject and have link to your website. If you write good, informative articles then other people will want to repost them on their websites. This will give you an inbound link for the search engines and also a link for human visitors to follow. It's a win/win situation. And for the most part only people who have websites in your niche will repost your articles, so the inbound links you are getting are also relevant. Article marketing is nothing new or revolutionary but it does work and works very well.

Now here are some tips for increasing your inbound links by writing and distributing articles...

* Be sure to write original articles. If you purchase private label rights to articles, rewrite them to make them unique before submitting.

* If you are having a hard time getting started on an article all you have to do is search article directories for other articles on your topic. Find a few that you like and use ideas from them to write a new article in your own words. Remember, you can't just copy another article. That is copyright violation. And it won't be unique anyway so it won't do much for you.

* If you are good at writing with a little humor then you might want to use that skill when writing articles. Humor is very powerful and can attract a lot of readers.

* Once you have a completely original article written, find a few quality websites in your niche and offer them your article for free with your resource box attached. You are not asking for a link exchange, you are simply giving away your informative article for free to selected sites.

* After you have a few good articles on a topic you should compile them into an ebook. Place a short author bio at the end of the ebook with a link to your website and allow other site owners in your niche to give it away free to their visitors. They can give it away as a "thank you" for signing up for their newsletter, as a gift for visiting their site, as a free bonus for purchasing their product or any other way they want to give it away. Once your ebook gets into a few people's hands it will be passed around more and more, thus giving you inbound links and a boost of traffic to your site.

* Submit your articles to a few of the top article directories. When doing this you aren't so much doing it for the inbound link from the directory itself. Of course, that link doesn't hurt but the main reason for submitting to these directories is to get your article in front of other website owners who will republish it on their sites. Two of the top directories to submit your articles to are http://ezinearticles.com and http://goarticles.com

* Publish links to your articles in digg (http://digg.com) and other community based popularity sites. A well "dugg" article can generate thousands of visitors to your website as well as inbound links.

* Network and build good relationships with maybe 10-20 quality site owners in your niche. The higher their site is ranked, the better. Help each other with site promotion, content ideas and article exchanges. Not only will this build relevant and quality inbound links to your website, it will also get you some good friends and JV partners who will prove to be very valuable to your business as time goes on.

Overall there are many benefits of writing and submitting articles. You get inbound links which help with your search engine rankings among other things. Articles also help to establish you as an expert in your niche, bring you targeted traffic and provide you with free advertising. A little time spent each day writing and distributing articles can do incredible things for your website and business.

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