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Sunday, January 31, 2010

Future of Social Media Marketing

Many of firm and even the world is really taking a Social Media a best tool for marketing . This is cost effective also. But when I actually start using it I find that I have many sleepless nights to do bookmarking.  Is it really FREE. No way, It cost more then the money. Your time. Why we choose any media, to save time and we still do not know how it will behave coz we do not know if we will be seen or not. And many SEO company firm are still avoiding real SEO work.
What type of Audience: Poorly targeted as it is free for all so most of linker, friends or group has teenagers who just post for nothing or the new generation small firm employees who just doing it. Why? They them self do not know.  Yes you get traffic but not real business lead. So a serious business person will seek and invest (TIME OR MONEY) in a solid and segmented media.
If we try finding the about social media network like “who” “what” “where” “when” and “why”.  Its growing fast with more then 90% new subscriber in just few years time.
And what they are up to? Talking about Whats cooking? How was party? And some funny things…..
Lets dig it more.
* How much time marketers are investing in social media: AND what is the Output?
* The benefits of social media: Just popularity or real Business?
* How time invested impacts results: At the end of the day Is it time that is important r Cost?
* The top social media tools : Are these really worth?
* Most of Signups are from SOCIAL MEDAI MARKETING TEAM/ FIRM or just bogus accounts. Like now a day people open 50 Gmail Account to register in these sites and then generate traffic?
* Organic search VS Social Media Traffic: Yes if you type great content you will get a hit. But does this really what you want? A non segmented traffic?
If you have not started the social media marketing, above will help you over the edge.  If you’re already started, feel free to test it your self. See what the really experienced marketers are doing.
So how you can use it : It’s a great and good Media for you business when it comes to Branding and Reputation Management.  If you do it effectively with right attitude rather just fishing it, and then if some one is directed to your site/business with real content and real manner, it can be effective.

How to get your website in TOP Position!!!

Now a day everybody need website and of course it should be TOP in search egines. Well thats a dream of every website owner. Once your website is in search engine for few keyword that are relevent to your business, you can see that many people are now visiting you and your business start rolling on fast track. But how you can get it done!!! i mean what is the megic behind doing SEO and getting the website in TOP position in search engines.

Many people and even SEO firm also do SEO by books. By books i mean by Rules set by some known and un known web masters, SEO experts, SEO guru’s and so on….
First fo all its not megic. It’s a inteligent work that you can do on your website. It does not really matter that what all SEO activity you do to get your website ranked but, what you actually need to get it ranked. It can be done. I’ve done it many times for almost all type of industries.
If your website is not a Global or sale products world wide then targeting on TOP level Global keyword is not a good idea. Choose the keyowrd carefully. Like If you provide cargo servce in London Only, then target on local keyword Movers company london, rather just Office movers, Removal services which are very competitive and take very good time and efforts to get ranked.
You most of the time do not need all type of OFF page activity. So pls choose carefully thatw hat all off page activity you need. For local search MAP Optimisation s a good idea and its easy to do. Just MAP your site, business with Google MAP, put description that has basic local keyword in that, Company name. Add some reviews to MAP optimisation and contents.

As per my experiance, you must have a SEO compatible website (NOT any Cheap CMS) coz in entire SEO process ON PAGE OPTIMISATION has more then 70% role in ranking.
In ON page optimisation just be sure that you have placed the Middle level comptitive keyword also in keyword tag. Not just TOP level single word keywords. Make sure that page content should be as per the keyword for that perticuler page. For this you need not to be really worried. If a page talk about Golf Bags, then Put Keyword for Golf bags only. Do not add broad category like Golf accessories in keywords.
For checking right keywords you can use Google keyword tool. Its easy and also give idea about Competition on keyword. So you can start with low competitive keywords and then gradually take up more competitive keywords. Some time few keyword has good traffic but low competition, so you can use that keyword better.
Just adding Meta tags or keyword will not help alone.  You need to update the text or add some text. As many online shopping website just diplay Producst Image and Description of the same. You must add some text to apge related to producst and keywords.
You must know that ALT tags, TITLE tags have great role in Keyword relevancy and so in ranking. Add some good anchor to the page.

There is no secret, but rather, it’s just knowing what to do. First thing that you need after ON PAGE is to get back links for your site. Mind it now reciprocal links are not realy good so few one  way good links will help more then 100’s of reciprocal links. Make sure that you link back to your website with right keyword that you wish to rank. One way link means that you do not give link back to your website b ut to some other website.

For linking you can also use article writing. And post these articles in many of  good article postins websites with anchor text link within the article linking back to your website.
Suppose you sell a certain brand name of dress shoes so anchor links as “ABC Dress”, you are actually customers / users who are looking for another brand or line of shoe.

There are many more way to do SEO and get site ranekd but above are most important activity which must be done carefully. get more and more backlinks and see the ranking rising if site ON page SEO is done properly.

Plan SEO Marketing for better ROI on SEO investment!!!

You establish a business and now how you sell? You do marketing, print ad’s, Electronic Media ad’s, POP material, Kiosk, hording and many more. How you estimate your sale and brand equity by this? Yes you set goals. AS its your investment on marketing fo your product. If you want your investments to be successful, you should set a few goals. Without goals, you can not know what you are investing for? Your goals give you motivation, and help you assess if you are heading on the correct investment path for Right Return on Investment.

SEO is a new age marketing. It has now many dimensions like SMM, SMO, Internet Marketing etc. By setting WEB marketing or SEO investment goals, you are defining why you are investing. For traffic on your website or just rankings. You also need to see that is that traffic is relevant or fit to your business. You need to refine on actual segment that need your product or service. If you offer service in UK then traffic from other part of globe is waste. You are establishing a time frame for your SEO investments. By doing this, you are able to see what investments are appropriate for your goals. You are also able to check the progress of your investments to make sure that they are on track towards your investment goals. In SEO there are short term and Long term Goals. And it also depend on budget. Most of the firm look for single or two word keyword to be TOP no matter they actually bring real and relevant traffic. Mind it, these keyword are very hard to rank and take good time and money.So you get Return in long run. So setting up short term goals will help you to put your product and service in TOP ranks in little time for that invest on Middle or low level competitive keywords, which are easy to rank and cost of SEO is also less.

Now there is a problem ins selecting the right firm to do SEO. Few tips.

* First check if they them self are ranked anywhere.
* If they have and portfolio and they are ranked on good relevent keyword nut just on keyword that has no traffic. You can check keyword at https://adwords.google.com/select/KeywordToolExternal
* Company must be little OLD and have sound record.
* By thier communication you must be able to see if they have expertiseon site analysis, how Dynamic website work, And what all SEO activity means and do.And also if you actually need all SEO activity. As many site do not need all activity so choose right mix and that will help to cut down the cost.

Like if you have funds more than one major financial goal. You need to make your money decisions wisely. It may be that you need to avoid large expenditures that are not necessary. Your house needing a new roof is unavoidable. But a new plasma TV for your home isn’t necessary right now. Similarly its always good that you first do the Intial testing by small budget and that also will help you to test the SEO company capabilities.

But you must fix the goal. Like

* You need just traffic, any.
* You need relevent traffic. May be just Local Traffic.
* You need rankings and traffic both.
* You need just Branding and Traffic.

Having more than one goal just means that you need to work a little bit harder. Conflicts may occur, but by managing your goals and investments, you can work them out.

At CNET Infosystem we help our customers to choose right mix and right goals for SEO expert services.

Does Keyword tag Help In Ranking?

Many people still be worried how Google uses (or more accurately, doesn’t use) the “keywords” meta tag in ranking web search results. Suppose you have two website owners, Jack and Jill . Jack runs a company called JackCo and Jill runs JillCo. One day while looking at Jill;s site, Jack notices that Jill has copied some of the words that she uses in her “keywords” meta tag. Even more interesting, Jill has added the words “JackCo” to his “keywords” meta tag.
Should Jack be concerned?
At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking.

So, Does Google ever use the “keywords” meta tag in its web search ranking?
Ans is, In a word, NO. As many people are stuffing this tag more and more using competitor name also some time. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from google main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in google search ranking at present.

There are many META TAGS that google care.
This tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results.
The Title of the Page While technically not a meta tag, this tag is often used together with the “description”. The contents of this tag are generally shown as the title in search results (and of course in the user’s browser). More information

Many more like :
So does Description Meta Tag helps with SEO.  Well, the answer to that question depends. What is your definition of SEO? Is it just increasing your site’s search engine ranking; or is it increasing your site’s search rankings, visitors, quality of visitors, and conversions? Well if you answered the latter – as you should have – then the answer is yes it does help with search engine optimization!
So how to rank well and use keyword? You must use keyword in Desc but in a decent manner with desc of firm services also, not just stuffing them hard. Also you must use the same In title and in the content of the page. Now i m not going to tell you how? You must be smart enough to use them well!!!

What is Backlinking? What is good Back links?

Now a days many SEO firm are not really do real SEO rather Busy in creating Back links. And how actually these back links help? So much of said and so much is done but many site with so many back links are still not ranked. You will see some site with less links are in TOP positions. Now why?
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity of links, quality of links, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:
* Links intended to manipulate PageRank
* Links to web spammers or bad neighborhoods on the web
* Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
* Buying or selling links that pass PageRank
Way out : You can have a Link page but that should be limited to few number of links and pssibly link should be placed in a text content rather like a LIST.
The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors?
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.
You can submit the URL of site again. Also If you submit the pages where your link are placed it can be indexed fast and get you link in short time.
We at CNET Infosystem help you to have best quality links strategy rather just Bang of links which is wate of time, money and in fact in future it may be harmful to your website.